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Digital Marketing & Accounts

Digital Strategy
E-commerce
Client Relationships
Business Development
Performance Marketing
Creative Concepting
Project Management
Media Buying & Planning
E-mail Marketing & CRM
Content Creation
SEO/SEM

HI! I’M SCOTT

I’m a seasoned digital marketing and accounts director with a proven track record of managing cross-functional teams and driving success metrics for brands in numerous industry verticals. I’m known for my expertise in omnichannel paid media, creative strategy, and e-commerce.

About Me Get In Touch

About Me

I LOVE ALL THINGS DIGITAL

Ever since I was a kid, digital media and technology has fascinated me. Growing up during the infancy of the mainstream internet has enabled me to naturally adapt to the constant changes that platforms and technologies experience with each passing year. Now, as a business professional working in digital marketing and accounts management, I’ve developed an expertise in many aspects of the industry, specializing in these three areas:

Digital Marketing

From social media and creative strategies to omnichannel, direct-response paid media campaigns, I’ve been a key player in the digital thinking behind brands and projects spanning numerous industry verticals.

Client Success

As a digital agency account director, maintaining and building client relationships has been key to my professional success. As a day-to-day point of contact, clients know that they can rely on me to act quickly and provide smart insights that make their jobs easier.

E-commerce

How do you bridge the gap between brand awareness and purchase intent within the mind of a consumer? This is the question I’ve sought to answer for the startups and experienced retailers I’ve worked with to launch, optimize, and maintain e-commerce stores that drive sales.

The Stats

My Work Experience By The Numbers

97
Projects Completed
42
Brands Worked On
12
Digital Certifications
8
Years Experience

Skills

My Skillset is Multi-faceted

Working at a small digital agency, I’ve had the opportunity to get direct, hands-on experience in all aspects of digital marketing.

I’m no stranger to wearing multiple hats.

Jack of all trades, master of none, right? Wrong. Getting experience outside of my core job roles has given me the ability to think big picture in terms of the ideation, execution, and performance of digital marketing efforts. Whether its figuring out the best channel to drive a certain action, developing the landing page or creative assets, or doing a deep-dive analysis on optimization of paid media, my hands-on experience and technical skills enable me to jump right in at any point in the lifecycle of a project to ensure results.

Client Relationships
95%
Business Development
70%
Digital Strategy
90%
E-commerce Strategy
75%
Creative Concepting
80%
Project Management
90%
Media Buying & Planning
85%
E-mail Marketing & CRM
70%
Content Creation
70%
SEO/SEM
80%

Certifications

I am a Life-long Learner

With numerous platform certifications, I’ve taken the time to hone my knowledge of paid media, digital marketing, and e-commerce to gain an edge on the competition.

Work Experience

Resume and Portfolio Available Upon Request

DXagency

Sr. Director, Marketing & Account Strategy

2011 – Present

DX is a full-service digital marketing agency offering clients support for digital strategy, paid media, creative production, and web development.

Sr. Director, Marketing & Account Strategy

2018 – Present

Managed cross-functional teams of marketing, accounts, design, and development professionals to oversee strategic initiatives for agency clients and assist with new business pitches

‣ Conducted audits of client consumer journeys to identify gaps, improve product offerings, and increase conversion

‣ Consulted on optimization opportunities to develop new customer acquisition strategies, increase sales and build consumer loyalty

‣ Planned and managed direct-response SEM campaigns for bank partners and entertainment
brands

‣ Established a new B2B content strategy and editorial concepts for online financing service; conducted social listening to evaluate consumer interest and strengthen sales presentations

Director of Marketing & Accounts

2015 – 2018

Oversaw marketing and creative teams in the onboarding of new clients and execution of multi-channel digital campaigns that exceeded pre-defined KPIs

‣ Pitched, designed, and developed boutique e-commerce sites for celebrity clothing brands that increased paid media ROAS and monthly product sales

‣ Oversaw digital strategy consisting of paid search, paid social, display, and e-mail marketing efforts for genetic testing start-up; driving a significant increase in MoM and lifetime sales

‣ Developed multichannel marketing strategies for Fortune 500 entertainment brands, overseeing paid media strategy and execution; established real-time social listening and reporting

‣ Developed upfront presentations for television network, working with ad sales to ensure effectiveness of brand messages

Associate Account Director

2014 – 2015

Led account teams of up to 6 managers and coordinators, supporting key stakeholders both internally and client-side

▸ Devised and executed social growth strategies for candy manufacturer, driving ten and twenty-fold increases in audience and engagements

▸ Helped launch TV shows with content designed to drive shares and viewership resulting in all-time-high prime time ratings for the network

▸ Jumpstarted new organic foods brand and grew an audience of highly-engaged social media followers

Digital Marketing Manager

2013 – 2014

Managed teams of 2-3 coordinators on multiple client accounts; reviewed and optimized all creative output prior to client review

▸ Responsible for client-facing communication, strategy, and execution of marketing initiatives

Spearheaded agency integration of new platforms and tools to promote audience growth and increase marketing efficacy

▸ Managed social communities and drove millions of visits for celebrity news and entertainment site

▸ Spearheaded launch of new, original TV programming, driving video views of show trailers, new followers on social media, and user engagements.

▸ Oversaw hiring and program management for agency internships

Digital Marketing Coordinator

2012 – 2013

▸ Wrote copy and produced creative, including social posts, paid campaigns, websites, and landing pages for clients

▸ Researched and optimized keywords paid media campaigns, resulting in more efficient CPCs

▸ Project managed internal design and development teams in producing custom apps, landing pages, and creative assets for various clients

Contact

Get In Touch

Tel.: (201) 658-4758

249 Day Ave

Cliffside park, NJ 07010

HI@SCOTTRUZAL.COM

www.scottruzal.com