E-commerce & Digital Strategy
I’m a seasoned digital marketing and e-commerce professional with a proven track record of managing cross-functional teams and driving success metrics for brands in numerous industry verticals. I’m known for my expertise in omnichannel paid media, creative strategy, and growth marketing.
I LOVE ALL THINGS DIGITAL
Ever since I was a kid, digital media and technology has fascinated me. Growing up during the infancy of the mainstream internet has enabled me to naturally adapt to the constant changes that platforms and technologies experience with each passing year. Now, as a business professional working in digital marketing and accounts management, I’ve developed an expertise in many aspects of the industry, specializing in these three areas:
From social media and creative strategies to omnichannel, direct-response paid media campaigns, I’ve been a key player in the digital thinking behind brands and projects spanning numerous industry verticals.
As a digital agency account director, maintaining and building client relationships has been key to my professional success. As a day-to-day point of contact, clients know that they can rely on me to act quickly and provide smart insights that make their jobs easier.
How do you bridge the gap between brand awareness and purchase intent within the mind of a consumer? This is the question I’ve sought to answer for the startups and experienced retailers I’ve worked with to launch, optimize, and maintain e-commerce stores that drive sales.
My Work Experience By The Numbers
My Skillset is Multi-faceted
Starting my career at a bespoke digital agency, I’ve had the opportunity to get direct, hands-on experience in all aspects of digital marketing.
I’m no stranger to wearing multiple hats.
Jack of all trades, master of none, right? Wrong. Getting experience outside of my core job roles has given me the ability to think big picture in terms of the ideation, execution, and performance of digital marketing efforts. Whether its figuring out the best channel to drive a certain action, developing the landing page or creative assets, or doing a deep-dive analysis on optimization of paid media, my hands-on experience and technical skills enable me to jump right in at any point in the lifecycle of a project to ensure results.
I am a Life-long Learner
With numerous platform certifications, I’ve taken the time to hone my knowledge of paid media, digital marketing, and e-commerce to gain an edge on the competition.
Resume and Portfolio Available Upon Request
Lead, E-commerce Activation
Bayer is a Life Science company with a more than 150-year history and core competencies in the areas of health care and agriculture.
Sr. Director, Marketing & Account Strategy
DX is a full-service digital marketing agency offering clients support for digital strategy, paid media, creative production, and web development.
2018 – Present
Managed cross-functional teams of marketing, accounts, design, and development professionals to oversee strategic initiatives for agency clients and assist with new business pitches
‣ Conducted audits of client consumer journeys to identify gaps, improve product offerings, and increase conversion
‣ Consulted on optimization opportunities to develop new customer acquisition strategies, increase sales and build consumer loyalty
‣ Planned and managed direct-response SEM campaigns for bank partners and entertainment
‣ Established a new B2B content strategy and editorial concepts for online financing service; conducted social listening to evaluate consumer interest and strengthen sales presentations
2015 – 2018
Oversaw marketing and creative teams in the onboarding of new clients and execution of multi-channel digital campaigns that exceeded pre-defined KPIs
‣ Pitched, designed, and developed boutique e-commerce sites for celebrity clothing brands that increased paid media ROAS and monthly product sales
‣ Oversaw digital strategy consisting of paid search, paid social, display, and e-mail marketing efforts for genetic testing start-up; driving a significant increase in MoM and lifetime sales
‣ Developed multichannel marketing strategies for Fortune 500 entertainment brands, overseeing paid media strategy and execution; established real-time social listening and reporting
‣ Developed upfront presentations for television network, working with ad sales to ensure effectiveness of brand messages
2014 – 2015
Led account teams of up to 6 managers and coordinators, supporting key stakeholders both internally and client-side
▸ Devised and executed social growth strategies for candy manufacturer, driving ten and twenty-fold increases in audience and engagements
▸ Helped launch TV shows with content designed to drive shares and viewership resulting in all-time-high prime time ratings for the network
▸ Jumpstarted new organic foods brand and grew an audience of highly-engaged social media followers
2013 – 2014
Managed teams of 2-3 coordinators on multiple client accounts; reviewed and optimized all creative output prior to client review
▸ Responsible for client-facing communication, strategy, and execution of marketing initiatives
Spearheaded agency integration of new platforms and tools to promote audience growth and increase marketing efficacy
▸ Managed social communities and drove millions of visits for celebrity news and entertainment site
▸ Spearheaded launch of new, original TV programming, driving video views of show trailers, new followers on social media, and user engagements.
▸ Oversaw hiring and program management for agency internships
2012 – 2013
▸ Wrote copy and produced creative, including social posts, paid campaigns, websites, and landing pages for clients
▸ Researched and optimized keywords paid media campaigns, resulting in more efficient CPCs
▸ Project managed internal design and development teams in producing custom apps, landing pages, and creative assets for various clients
Rutgers University New Brunswick, NJ
School of Communication and Information
School of Arts and Sciences