Scott Ruzal | Digital Marketing and Accounts Specialist

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Digital Marketing and Accounts Specialist

  • SCOTT RUZAL

    Digital Marketing and Accounts Specialist

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ABOUT ME

I’m a digital marketing and accounts specialist with over six years’ experience and a proven track record of driving revenue and awareness for brands in numerous industry verticals. I’m passionate about developing high-impact, 360° marketing campaigns and bring expert-level skills in multiple areas of B2C strategy to ensure clear-cut wins that go above and beyond predefined KPIs.

SOME MORE INFO

  • Name: Scott Ruzal
  • Date of birth: November 13, 1988
  • Location: Cliffside Park, NJ
  • Email: hi@scottruzal.com
  • Phone: (201) 658-4758

WHO AM I?

I’m a digital marketer, media junkie, and lover of all things tech-related. In 2011, I began working at DXagency, a full-service digital marketing and advertising agency based in Edgewater, NJ, where I now serve as Director of Marketing and Accounts. After working with dozens of clients across various industries — brands like Adam Levine (clothing line), CNBC, DIRECTV, Kmart, L’Occitane, Toshiba, Univision, Viacom, Welch’s Fruit Snacks, and Whole Foods Market — I’ve developed excellent research, technical, and project management skills.

In offline mode, you can find me challenging myself at the gym, with my nose in a good book, or tinkering around in the kitchen (I’m a big foodie). Other interests include music, running, VR and hiking (not necessarily in that order). Read more about my work experience below, or shoot me an e-mail to get in touch!



EXPERIENCE

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I enjoy working on challenging projects and building new brands from the ground up. Luckily, I've had the opportunity to do both working at a full-service digital marketing agency.

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2015 / Jul- Present

Director of Marketing & Accounts

DXagency

‣ Pitched, designed, and developed boutique e-commerce sites for Adam Levine and Nicki Minaj clothing brands that increased paid media ROAS over 300% and monthly product sales over 60%

‣ Overhauled online e-commerce strategies for start-up big & tall clothing brand MVP Collections, resulting in a 270% increase in paid media ROAS

‣ Devised paid media strategies for television network dispute campaigns, managing $3.6 million in paid social and search media; drove over 1 million clicks to a custom landing page and 900,000 phone calls to customer support line during a one-week period

‣ Developed upfront presentations for REELZ television network, working with ad sales to ensure the effectiveness of brand messages

‣ Successfully onboarded and managed multiple new client accounts amounting to approximately ¼ of yearly agency billings

2014 / Jul- 2015 / Jun

Associate Accounts Director

DXagency

‣ Devised and executed strategies that resulted in over 1000% increases in social audience and engagement for Welch’s Fruit Snacks; drove millions of engagements on sweepstakes and lead-gen initiatives

‣ Helped launch CNBC shows with content designed to drive tune-in and engagement, assisting in the network’s biggest primetime ratings spike in over five years

‣ Jumpstarted Green Valley Organics, a CPG start-up focusing on natural foods, and grew an audience of over 300,000 highly engaged social media followers

2013 / Apr- 2014 / Jun

Digital Marketing Manager

DXagency

‣ Reviewed and optimized all creative output prior to client review

‣ Pioneered use of new platforms to increase marketing efficacy and reach new audiences for clients agency-wide

‣ Managed social communities and drove over 1 million visits to celebrity news and entertainment site ScreenerTV.com (formerly Zap2It)

‣ Spearheaded launch of new original programming on the REELZ TV network, driving over 10 million video views of new show trailers, 100,000 new followers on social media, and 50,000 user engagements

2012 / Apr- 2013 / Mar

Digital Marketing Coordinator

DXagency

‣ Wrote and edited copy and creative (social content, paid media, and web landing pages) for multiple clients

‣ Researched and optimized keywords for Viacom paid media campaigns, lowering CPCs over 30% on average for all campaigns

‣ Oversaw creative teams in the development of custom apps, landing pages, and creative assets for clients such as DIRECTV, Whole Foods Market, Bon Appétit, CUNY, L’Occitane, and Wolfgang Puck

2011 / Dec- 2012 / Mar

Intern, Digital Marketing & Accounts

DXagency

▸ Wrote copy and community managed social media accounts for National Geographic Books, Toshiba Innovation, Monster Cable Products, Wolfgang Puck Iced Coffee, MSG, and celebrity chef Rocco Dispirito

▸ Developed social media strategy for news and television personality Catherine Crier; solely responsible for daily client communication, social community management, copywriting, and live-tweeting public appearances

▸ Researched keywords for interest-based media targeting on Viacom properties (MTV, BET, Nickelodeon, Logo TV, etc.)

▸ Seeded brand promotional engagements on relevant online forums and blogs

▸ Updated and maintained agency blog outreach lists



``The best way to predict the future is to create it.``

Peter Drucker

``People are rarely aware of the real reasons which motivate their actions.``

Edward Bernays

``If the public doesn't like what you are doing, change your policies and bring them in line with what the people want.``

Ivy Lee

``Marketing is no longer about the stuff that you make, but about the stories you tell.``

Seth Godin

``Do what you do so well that they will want to see it again and bring their friends.``

Walt Disney

``If you're looking for the next big thing, and you're looking for it where everyone else is, you're looking in the wrong place.``

Mark Cuban

``In the long history of mankind, those who learned to collaborate and improvise effectively have prevailed.``

Charles Darwin

``There is nothing so useless as doing efficiently that which should not have been done at all.``

Peter Drucker

``Curiosity about life, in all aspects, is the secret of great creative people.``

Leo Burnett



EDUCATION

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From the school desk to the office, I've been fortunate enough to receive a well-rounded education and continue to learn new things each day.

2009 /JAN - 2012 /AUG

Rutgers University

New Brunswick, NJ

Bachelor of Arts (4.0 GPA), Journalism and Media Studies
Bachelor of Arts (4.0 GPA), Political Science
Honors, Awards & Extracurricular
  • Delta Epsilon Iota Academic Honor Society, 2010-2011, Corresponding Secretary
  • Society of Professional Journalists, 2010-2011, Treasurer, Recording Secretary



MY SKILLS

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I'm passionate about all aspects of digital and social media marketing, and I've even picked up a few web design and development skills along the way.

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Leadership

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Client Relations

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Digital Ads

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Copywriting

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HTML & CSS

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Photoshop



RECENT PROJECTS

Check out a few projects I’ve been working on recently at DXagency.

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TALK TO ME

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Get in touch using the contact form below or email me directly, and I'll get back to you as soon as possible.

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WHERE YOU CAN FIND ME

DXagency
75 Gorge Road
Edgewater, NJ 07020

SAY HELLO

Email: hi@scottruzal.com
Phone: 201-658-4758