Scott Ruzal - Full Stack Digital Marketing Specialist

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Full Stack Digital Marketing

  • SCOTT RUZAL

    Full Stack Digital Marketing Specialist

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ABOUT ME

I’m a resident digital marketing and accounts specialist over at DXagency, working on brands in industries ranging from music and television to retail and tech.

SOME MORE INFO

  • Name: Scott Ruzal
  • Date of birth: 13 November 1988
  • Location: Cliffside Park, NJ
  • Email: hi@scottruzal.com
  • Phone: (201) 658-4758

WHO AM I?

An energetic and accomplished writer, marketer, and project manager with excellent research and technical abilities.

In 2011, I began working at DXagency, a full-service marketing and advertising firm, managing online and offline projects for over twenty clients throughout various industries, including brands such as CNBC, Welch’s Fruit Snacks, Kmart, and Whole Foods Market.

Read My “Meet Team DX” Featurette



EXPERIENCE

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I enjoy working on challenging projects and building new brands from the ground up. Luckily, I've had the opportunity to do both working at a full-service digital marketing agency.

— CLICK EACH POSITION FOR DETAILS —

2015 / Jul- Present

Director, Marketing & Accounts

DXagency

  • Crafted and presented new business pitches aimed at both current and prospective clients. Successfully on-boarded multiple new clients including Kmart, Green Valley Organics, and Mint-X Trash Bags.
  • Managed multiple teams of copywriters, reviewing/approving content, and optimized creative output on clients such as Comcast SportsNet, DIRECTV, HBO, Dr. Schar Gluten Free, and Oticon Hearing Aids.
  • Designed, developed, marketed, and maintained boutique e-commerce websites for the Adam Levine and Nicki Minaj celebrity clothing brands at Kmart on the Shopify platform.
  • Created, executed, and optimized a direct response media campaign for the Adam Levine and Nicki Minaj Collection sites that consistently generated a positive ROAS across social, display remarketing, and SEM.
  • Developed highly successful CRM strategies for Adam Levine and Nicki Minaj Collection sites, including automated welcome series, cart abandonment, and customer reactivation e-mails, weekly newsletters, and promotional offers.
  • Worked with Adam Levine and Nicki Minaj Collection clothing designers each season to write search-optimized product titles and descriptions that pique consumer interest and facilitate purchase.
  • Produced a video live stream and developed consumer landing pages for a New York Fashion Week runway event showcasing the Adam Levine Collection.
  • Developed and executed a multi-platform digital strategy for new organic food brand Green Valley that encompassed social community management, media promotion via Facebook Advertising and Amazon marketing services, the creation of a new website, and regular blog post updates.
  • Developed and executed a multi-platform digital strategy for Mint-X Trash Bags that encompassed social community management, media promotion through social, display, SEM, remarketing, Amazon marketing services, and monthly promotional engagements and giveaways.
  • Led design and development teams in the creation of a new, mobile-friendly website for Mint-X.
  • Supported the launch of Oticon’s Opn hearing device with multi-platform social content for both consumer and B2B audiences.
  • Led design and development teams in the creation of a landing page, in-store signage, and direct mailer assets for a new Shop Your Way VIP pilot program.

2014 / Jul- 2015 / Jun

Associate Director, Marketing & Accounts

DXagency

  • Led account teams of 3 to 4 marketing managers and coordinators in the creation and execution of multi-channel digital campaigns for leading companies in retail, entertainment, and CPG industries. Key clients during this period include Kmart, CNBC, and Welch’s Fruit Snacks.
  • Ideated, wrote, and managed the production of digital content ranging from daily social posts to larger brand initiatives. Created text/photo-based social posts, video series, display banners, emails, landing pages, websites, agency pitches, and more.
  • Wrote long form content and led copywriting initiatives for the development of branded websites and landing pages.
  • Promoted and disseminated a series of viral videos promoting Adam Levine’s new clothing line in partnership with Kmart/Shop Your Way Brands.
  • Built new social communities, developed content, managed landing pages, and executed digital advertising for the Adam Levine and Nicki Minaj Collections at Kmart across social, display, remarketing, SEM, e-mail, and web.
  • Developed crowdsourcing and survey campaigns using the SurveyGizmo platform to compile and report consumer opinion on upcoming seasonal collections or individual product designs.
  • Worked directly with artist management teams to obtain creative approvals and new promotional assets, optimize messaging and strategy, and pitch new campaign ideas.
  • Composed presentation slides for Sears Holdings board meetings detailing quarterly digital performance and opportunities for the Adam Levine and Nicki Minaj brands.
  • Oversaw all aspects of Promotion In Motion Inc. brands digital marketing, including strategy, social community management, content creation, paid media campaigns, promotional engagements, new product launches, SEO, new website design and development, video production, print design, and weekly performance analysis and reporting.
  • Led design and development teams in the creation of new, mobile-friendly websites for Welch’s Fruit Snacks, Sour Jacks, Toggi Fine European Wafers, and new organic fruit snacks brand Go Organically.
  • Supported the launch of CNBC’s reality show Restaurant Startup with episode-driven content designed to drive viewership in conjunction with other shows such as Shark Tank and The Profit.
  • Led design and development of a custom Facebook app and microsite for Marc Anthony’s charitable organization Maestro Cares. This project involved development and promotion of a donor drive and sweepstakes in which one lucky fan wins VIP tickets for two to a Marc Anthony’s concert on Valentine’s Day.

2013 / Apr- 2014 / Jun

Manager, Marketing & Accounts

DXagency

  • Led account teams of 2 to 3 marketing coordinators to exceed pre-defined KPIs for multiple clients’ digital marketing needs. Key clients during this timeframe include Welch’s Fruit Snacks, Sour Jacks, CNBC, REELZ, United State Tennis Association, and Zap2it.
  • Led brainstorms and ideated creative solutions designed to build brands, generate sales, and drive actions.
  • Interpreted client RFPs and creative briefs to draft and present campaign concepts. Managed the execution of selected campaigns from inception to market.
  • Successfully on-boarded multiple new clients including Welch’s Fruit Snacks, CNBC, Zap2it, and REELZ.
  • Reviewed and optimized all creative output including social media content, ads, proposals, and strategy decks. Devised new standards for all client-facing deliverables.
  • Executed and optimized multi-platform media campaigns across display, social, mobile and email.
  • Advanced company capabilities, client services, and brand performance by developing strategic partnerships and pioneering the use of new third-party platforms for analytics reporting, sweepstakes development, coupon promotions, stock photo creative, and store locator services.
  • Managed all aspects of Promotion In Motion Inc. brands (Welch’s Fruit Snacks, Sour Jacks, Sun-Maid Chocolate Raisins) digital marketing, including strategy, social community management, content creation, paid media campaigns, promotional engagements, new product launches, SEO, new website design and development, video production, print design, and weekly performance analysis and reporting.
  • Developed and executed multi-platform digital strategy consisting of 25 posts per day for celebrity news and entertainment website, Zap2it. Drove millions of website referrals each month and organically generated hundreds of shares, engagements, and new followers during live social media coverage of special events such as awards shows and season finales.
  • Oversaw design and development of custom Facebook apps and landing pages, digital content creation, and paid media efforts for the REELZ cable network, working on reality series such as JFK: The Smoking Gun, Hollywood Scandals, and Beverly Hills Pawn. Also contributed to digital strategy and content creation for the launch of two new original series, Hollywood Hillbillies and The Capones.
  • Supported the launch of CNBC’s reality show The Profit with content designed to drive viewership of the first four episodes on a custom-built Facebook screening room app. Later developed and executed a social content strategy to support syndication of Shark Tank on the network, leading to their biggest spike in ratings in over five years.
  • Supported the launch of CPG start-up YummyHealth, a healthier alternative to candy bars for kids, with digital strategy, content creation, paid media, e-mails, promotional engagements, custom apps, and blog outreach.
  • Coordinated event sponsorships and manned booths for Welch’s Fruit Snacks, YummyHealth, and REELZ.
  • Supervised and grew internship program, including handling the interview and hiring process, and secured full-time positions for students post-graduation. Worked one-on-one with interns on final projects and presentations including SWOT analyses, competitor reviews, and platform white papers.

2012 / Apr- 2013 / Mar

Coordinator, Marketing & Accounts

DXagency

  • Daily client communication, social community management, copywriting, digital strategy development, execution, and performance reporting for multiple clients.
  • Wrote and edited copy and creative for all digital output including social content calendars, digital ads, and websites. Key clients for this timeframe include Catherine Crier, Wolfgang Puck Iced Coffee, DirecTV, Texture (formerly NextIssue), and Toshiba Innovation.
  • Established and grew digital presence for news and television personality Catherine Crier, organically generating tens of millions of impressions and tens of thousands of retweets, mentions and followers on Twitter and Facebook.
  • Coordinated and earned press appearances for Catherine Crier via social media interaction, including spots on popular online news and opinion programs such as Vox Populi and The Big Picture with Thom Hartmann.
  • Administrated Wordpress site and increased web traffic more than ten-fold through regular blog post updates and seeding on Reddit.com.
  • Drove book sales with digital campaigns driving to Amazon and promotional engagements on Goodreads.
  • Managed promotional engagements for Toshiba, including a “Put Your Face on ToshibaVision” campaign that enabled fans to submit photos to the top-most screen of One Times Square.
  • Set-up DFSI and bricks print campaigns on Coupons.com for Wolfgang Puck Iced Coffee and drove tens of thousands of redemptions through digital channels.
  • Researched and compiled a brand audit and competitor analysis for The Promotion in Motion Companies, Inc. (candy brands include Welch’s Fruit Snacks, Sun-Maid Chocolate Raisins, Sour Jacks), resulting in DX becoming their digital agency of record.
  • Oversaw design and development teams to build a new website for EachScape, a web-based platform for building mobile apps.
  • Executed a blog outreach campaign for L’Occitane promoting a new line of skincare products. Bloggers were given samples of product to produce original video content that was featured on a custom Facebook application and microsite, generating over five-hundred thousand video views and millions of impressions among skincare-interested readers.
  • Oversaw internal design and development teams in producing custom apps, landing pages, and creative assets for various clients, such as:
  • A custom Facebook app and viral marketing microsite for DIRECTV promoting its newly acquired series Damages.
  • A “Watch & Win” Facebook app for Whole Foods promoting its weekly Madness Sales offering.
  • A microsite for Bon Appétit’s Seal of Approval, including an official application form, licensing guide, and listing of previous winners.
  • E-mail newsletters and banner ad creative for celebrity news and entertainment website Zap2it.
  • Facebook apps featuring coupons and special offers for Wolfgang Puck Iced Coffee.
  • Print ad creative for CUNY School of Professional Studies that ran in the NYC Subway.
  • Developed and executed direct-response media plans and strategies for clients such as O.A.R. (band), magazine subscription service, Texture (formerly NextIssue), and celebrity news and entertainment website Zap2it.

2011 / Dec- 2012 / Mar

Intern, Marketing & Accounts

DXagency

  • Wrote copy and community managed social media accounts for clients such as National Geographic Books, Toshiba Innovation, Monster Cable Products, Wolfgang Puck Iced Coffee, MSG, and celebrity chef Rocco Dispirito.
  • Developed, pitched, and executed social media strategy for news and television personality Catherine Crier. Work included daily client communication, social community management, copywriting, and live-tweeting public appearances.
  • Researched keywords for interest-based media targeting on Viacom properties (MTV, BET, Nickelodeon, Logo TV, etc.).
  • Seeded brand promotional engagements on relevant online forums and blogs.
  • Updated and maintained agency blog outreach lists.



``The best way to predict the future is to create it.``

Peter Drucker

``People are rarely aware of the real reasons which motivate their actions.``

Edward Bernays

``If the public doesn't like what you are doing, change your policies and bring them in line with what the people want.``

Ivy Lee

``Marketing is no longer about the stuff that you make, but about the stories you tell.``

Seth Godin

``Do what you do so well that they will want to see it again and bring their friends.``

Walt Disney

``If you're looking for the next big thing, and you're looking for it where everyone else is, you're looking in the wrong place.``

Mark Cuban

``In the long history of mankind, those who learned to collaborate and improvise effectively have prevailed.``

Charles Darwin

``There is nothing so useless as doing efficiently that which should not have been done at all.``

Peter Drucker

``Curiosity about life, in all aspects, is the secret of great creative people.``

Leo Burnett



EDUCATION

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From the school desk to the office, I've been fortunate enough to receive a well-rounded education and continue to learn new things each day.

2009 /JAN - 2012 /AUG

Rutgers University

New Brunswick, NJ

Bachelor of Arts (4.0 GPA), Journalism and Media Studies
Bachelor of Arts (4.0 GPA), Political Science
Honors, Awards & Extracurricular
  • Delta Epsilon Iota Academic Honor Society, 2010-2011, Corresponding Secretary
  • Society of Professional Journalists, 2010-2011, Treasurer, Recording Secretary



MY SKILLS

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I'm passionate about all aspects of digital and social media marketing, and I've even picked up a few web design and development skills along the way.

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Leadership

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Client Relations

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Digital Ads

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Copywriting

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HTML & CSS

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Photoshop



RECENT PROJECTS

Check out a few projects I’ve been working on recently at DXagency.

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TALK TO ME

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Get in touch using the contact form below or email me directly, and I'll get back to you as soon as possible.

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WHERE YOU CAN FIND ME

DXagency
75 Gorge Road
Edgewater, NJ 07020

SAY HELLO

Email: hi@scottruzal.com
Phone: 201-658-4758