Establish an online presence for a niche, category-leading rodent-repellent trash bag brand and drive brand awareness, trial, and retail sales.
I led a team of marketing coordinators in onboarding Mint-X Trash Bags, building social channels, developing a content strategy, and executing paid media for the brand across Facebook, AdWords Search & Display Networks, and Amazon Marketing Services. I also wireframed a new website for the brand using UXPin and oversaw creative teams in developing the new site at Mint-X.com.
My team and I were successful in introducing hundreds of thousands of consumers to the brand with sampling/online giveaway campaigns, driving traffic to a digital coupon in key retail areas, and generating organic content that spread virally.
In just seven months, our digital marketing efforts led to audience growth of over 100% on Facebook and 650% on Twitter as well as an increase in monthly consumer engagements of over 4,700% on Facebook and 2,500% on Twitter.