Recent Work - L'OCCITANE - Scott Ruzal Digital Marketing Specialist

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Full Stack Digital Marketing
  • L’OCCITANE
  • L’OCCITANE

L’OCCITANE

Blogger OutreachContent CreationDigital AdvertisingEcommerceProject ManagementSocial ManagementWeb Administration

Challenge

Generate excitement for a new line of skincare products with a focus on the Angelica Instant Hydration Mask and in-store free facial event.

Solution

Secure digital influencers to create L’OCCITANE-branded video content reviewing the Angelica Instant Hydration Mask Design and develop a custom Facebook application to aggregate an audience, showcase videos, and count down to the in-store promotion.

Result

Over half a million views of user-generated L’OCCITANE videos and four million social impressions from blogger posts.