Recent Work - Green Valley - Scott Ruzal Digital Marketing Specialist

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Full Stack Digital Marketing
  • GREEN VALLEY
  • GREEN VALLEY
  • GREEN VALLEY

GREEN VALLEY

Blogger OutreachContent CreationDigital AdvertisingEcommerceProject ManagementSocial ManagementWeb Administration


Challenge

Support and amplify the launch of new organic food brand, Green Valley, and generate excitement for the brand’s arrival in retail stores.

Solution

I created a robust social strategy surrounding key digital platforms and communities where consumers and brand advocates spend their time online. Content, messaging, community growth, and media were all custom tailored to support each social platform and ensure Green Valley’s messaging fit within a holistic, SEO-friendly approach.

I also managed day-to-day client communication and creative teams to build a mobile-friendly website featuring HTML5 parallax animation at WelcomeToGreenValley.com. The site includes product information, recipes, and regular blog updates generating tens of thousands of visitors.

Result

In just seven months, our social media efforts generated nearly millions of new impressions, followers, and social engagements.

Blog posts and recipes created for the website generated nearly hundreds of thousands of website clicks and social engagements.