Recent Work - CNBC Prime - Scott Ruzal Digital Marketing Specialist

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Full Stack Digital Marketing
  • CNBC PRIME
  • CNBC PRIME

CNBC PRIME

Blogger OutreachContent CreationDigital AdvertisingEcommerceProject ManagementSocial ManagementWeb Administration

Challenge

Support the launch of primetime reality programming on a business news network and introduce viewers to new original series.

Solution

For the launch of CNBC’s The Profit, I worked closely with creative teams to ensure deadlines and deliverables were met on the development of a custom Facebook screening room app for fans to watch the first four episodes of the show. Additionally, I developed a multi-objective posting strategy and advertising matrix driving users to sample episodes, interact with show brand pages, and tune-in to the premiere and subsequent episodes.

After The Profit, I was tasked with generating social content for Facebook and Twitter designed to drive tune-in and viewer engagement for a new show called Restaurant Startup and the launch of Shark Tank syndication.

Result

My team and I drove over hundreds of thousands of minutes viewed on a custom screening room app for The Profit with over 30% viewer retention for the entirety of each episode. The show is currently on its fourth season and has become the most-watched original series in CNBC’s primetime line-up.

Organic and paid social content promoting series engagement and tune-in accumulated thousands of viewer shares and engagements and remain among the most engaged with posts to date on all of the CNBC Prime TV social channels. Digital marketing contributions to the introduction of syndicated Shark Tank episodes led to CNBC’s biggest ratings spike in over five years and were written about in The Washington Post, Business Insider, Hollywood Reporter and New York Post.