Recent Work - Adam Levine - Scott Ruzal Digital Marketing Specialist

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Full Stack Digital Marketing
  • ADAM LEVINE COLLECTION
  • ADAM LEVINE COLLECTION
  • ADAM LEVINE COLLECTION

ADAM LEVINE COLLECTION

Blogger OutreachContent CreationDigital AdvertisingEcommerceProject ManagementSocial ManagementWeb Administration

Challenge

How do you transition a rock star and People’s Sexiest Man Alive into a credible fashion designer? Kmart presented this challenge as they sought to raise awareness and drive sales for the Adam Levine Collection.

Solution

I led a team of marketing managers and coordinators in the development and execution of full-service digital marketing strategies. Services included social media management, content creation, direct response paid media campaigns (social, SEM, display remarketing), e-mail marketing, coordinated campaigns with talent and influencers, promotional giveaways, product copywriting, e-commerce management and web administration, SEO, web and print design, web development, weekly performance analysis, and quarterly board presentations.

In 2015, I designed and developed boutique e-commerce experiences on the Shopify platform that have since become a brand architecture case study for Kmart on how to build sub-brand equity and effective landing pages.

Result

Since beginning work on the Adam Levine clothing line, the brand has become a category leader for Kmart’s apparel business, and the digital marketing efforts of my team and I have influenced various other business units throughout Sears Holdings.

Direct response media campaigns driving to the Shopify e-commerce experience increased monthly online sales more than 60% and paid media ROAS by nearly 300% for each brand. Overall, media executed across social, SEM, and display remarketing generated a consistently positive ROAS that ranged between 200% to 400% of spend each week.

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