Learn About My Experience | Scott Ruzal Digital Marketing

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Digital Marketing and Accounts Specialist

EXPERIENCE

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I enjoy working on challenging projects and building new brands from the ground up. Luckily, I've had the opportunity to do both working at a full-service digital marketing agency.

— CLICK EACH POSITION FOR DETAILS —

2015 / Jul- Present

Director of Marketing & Accounts

DXagency

‣ Pitched, designed, and developed boutique e-commerce sites for Adam Levine and Nicki Minaj clothing brands that increased paid media ROAS over 300% and monthly product sales over 60%

‣ Overhauled online e-commerce strategies for start-up big & tall clothing brand MVP Collections, resulting in a 270% increase in paid media ROAS

‣ Devised paid media strategies for television network dispute campaigns, managing $3.6 million in paid social and search media; drove over 1 million clicks to a custom landing page and 900,000 phone calls to customer support line during a one-week period

‣ Developed upfront presentations for REELZ television network, working with ad sales to ensure the effectiveness of brand messages

‣ Successfully onboarded and managed multiple new client accounts amounting to approximately ¼ of yearly agency billings

2014 / Jul- 2015 / Jun

Associate Accounts Director

DXagency

‣ Devised and executed strategies that resulted in over 1000% increases in social audience and engagement for Welch’s Fruit Snacks; drove millions of engagements on sweepstakes and lead-gen initiatives

‣ Helped launch CNBC shows with content designed to drive tune-in and engagement, assisting in the network’s biggest primetime ratings spike in over five years

‣ Jumpstarted Green Valley Organics, a CPG start-up focusing on natural foods, and grew an audience of over 300,000 highly engaged social media followers

2013 / Apr- 2014 / Jun

Digital Marketing Manager

DXagency

‣ Reviewed and optimized all creative output prior to client review

‣ Pioneered use of new platforms to increase marketing efficacy and reach new audiences for clients agency-wide

‣ Managed social communities and drove over 1 million visits to celebrity news and entertainment site ScreenerTV.com (formerly Zap2It)

‣ Spearheaded launch of new original programming on the REELZ TV network, driving over 10 million video views of new show trailers, 100,000 new followers on social media, and 50,000 user engagements

2012 / Apr- 2013 / Mar

Digital Marketing Coordinator

DXagency

‣ Wrote and edited copy and creative (social content, paid media, and web landing pages) for multiple clients

‣ Researched and optimized keywords for Viacom paid media campaigns, lowering CPCs over 30% on average for all campaigns

‣ Oversaw creative teams in the development of custom apps, landing pages, and creative assets for clients such as DIRECTV, Whole Foods Market, Bon Appétit, CUNY, L’Occitane, and Wolfgang Puck

2011 / Dec- 2012 / Mar

Intern, Digital Marketing & Accounts

DXagency

▸ Wrote copy and community managed social media accounts for National Geographic Books, Toshiba Innovation, Monster Cable Products, Wolfgang Puck Iced Coffee, MSG, and celebrity chef Rocco Dispirito

▸ Developed social media strategy for news and television personality Catherine Crier; solely responsible for daily client communication, social community management, copywriting, and live-tweeting public appearances

▸ Researched keywords for interest-based media targeting on Viacom properties (MTV, BET, Nickelodeon, Logo TV, etc.)

▸ Seeded brand promotional engagements on relevant online forums and blogs

▸ Updated and maintained agency blog outreach lists